In Summer 2022, Fujifilm and Urban Outfitters held a scavenger hunt in New York City, hosted by Victoria Paris. Participants were encouraged to visit 6 landmarks across Manhattan in order to receive an in-store prize. At each landmark, participants received an Instax photo of themselves and a stamp on their map.

Photo Gallery ︎︎︎

Creative Direction: Ian Rousey Deliverables: Maps, Instax photo holders, sticker sheets, store signs, wheatpaste, t-shirts, coupons, and social media graphics.