Fujifilm x Urban Outfitters NYC Scavenger Hunt
In Summer 2022, Fujifilm and Urban Outfitters held a scavenger hunt in New York City, hosted by Victoria Paris. Participants were encouraged to visit 6 landmarks across Manhattan in order to receive an in-store prize. At each landmark, participants received an Instax photo of themselves and a stamp on their map.
Photo Gallery ︎︎︎
Photo Gallery ︎︎︎
Creative Direction: Ian Rousey
Deliverables: Maps, Instax photo holders, sticker sheets, store signs, wheatpaste, t-shirts, coupons, and social media graphics.
![](https://freight.cargo.site/t/original/i/2cbf050a187d719789e8a38423df022cd911cfe04607838f111c79797242876c/NYC-Fujifilm-Scavenger-Hunt.jpg)
![](https://freight.cargo.site/t/original/i/7739300da237d51e01ed48a8cd66f1abedbfa43772771257673209158e8b1e8f/NYC-Fujifilm-Scavenger-Hunt-1.jpg)
![](https://freight.cargo.site/t/original/i/ac687d24cecc85e9ea4adfd82da2f646debfd707374167696ac0fcb6d0f185fd/NYC-Fujifilm-Scavenger-Hunt-2.jpg)