Impact Fashion Show and Summit

Impact Fashion Show and Summit is one of the leading sustainable fashion events. Their Los Angeles gathering is going virtual to bring the best in impact-driven, environmental-friendly, fair trade brands and experiences into one place.
The wordmark is sheared to communicate the idea of moving upward toward a more sustainable future. Benguiat is used for the poster's body copy and reappears throughout other assets to emphasize the sharpness of the wordmark.

A key idea in the sustainable fashion movement is to make the process circular to prevent textiles from ever ending up in landfills. Ogg was selected as the display typeface as its roundness illustrates this circularity.