Taylor Swift Folklore
x Urban Outfitters

In August 2021, Urban Outfitters launched an exclusive anniversary collection for Taylor Swift’s Folklore.

My role was to create the store signs, banners, vinyls, and gifts with purchase—including a tote, poster, and bandana. 

Creative Direction: Maisie Wills, Victoria May
Production Direction: Arielle Passenti

Los Angeles vinyl
via @swifts_streetstyle
New York vinyl and banner
via @thisismeryan13

Nashville banner
via @ellalovertay