Taylor Swift Folklore
x Urban Outfitters
In August 2021, Urban Outfitters launched an exclusive anniversary collection for Taylor Swift’s Folklore.
My role was to create the store signs, banners, vinyls, and gifts with purchase—including a tote, poster, and bandana.
#folkloreuocollection
My role was to create the store signs, banners, vinyls, and gifts with purchase—including a tote, poster, and bandana.
#folkloreuocollection
Creative Direction: Maisie Wills, Victoria May
Production Direction: Arielle Passenti
Production Direction: Arielle Passenti
Los Angeles vinylvia @swifts_streetstyle
New York vinyl and bannervia @thisismeryan13
Nashville banner
via @ellalovertay